Apple then opened its own stores, in spite of protests by independent Apple retailers voicing cannibalization concerns. Apple continued their innovative streak with advancements in flat-panel LCDs for desktops in and improved notebooks in
The product became actually popular among users, having large and multi-touch user interface. Apple continued on dominating the Smartphone market within the years; however Samsung introducing Samsung galaxy series in brought increased competition for it.
This aggressive competition between these two tech giants has resulted in endless court battles. This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future.
Apple rocked out Samsung by selling They have to make sure to keep their status as a quality leader and therefore, cannot experiment as much as Samsung.
So they lay back. There is some kind of peculiarity between the Marketing Strategies of both the brands. It is famous for beautiful designs and new applications.
In comparison, Samsung is viewed as a follower for a long time. It is without a doubt that Apple leads in innovation.
Social Media Presence Apple has a strange strategy when it comes to brand promotion. It promotes through TVCs. Samsung has also connected with major apps and platforms to target audience with social campaigns. Samsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of customers in the rural area.
Conceptualized by Cheil India, the campaign film is called SamsungCares. The advertisement called as Samsung Cares has been a hit in social media, with the YouTube video reaping more than 64 million views currently.
Needless to say, Samsung wins. Advertising Apple has launched online advertisement campaigns to reach the users. The iPhone website has clean, clear and witty interface. The iPhone advertisement of Apple is similar, always with white background, exotically alluring to the users. And, Apple is never hesitating to highlight the advantages of the products to the target audience.
Similarly, Samsung is giving importance on advertisement of Galaxy S. It promotes mobile phones- bringing a dark blue interface in contrast to the white background brought by Apple. Galaxy S is promoted as somewhat vibrant, fast and thinnest mobile phone and the advantages embraced are explained clearly.
There is a tie between Apple and Samsung. This campaign launched in became more of a story of people using ipad instead of the product itself. This campaign was expressly designed to promote Galaxy Note pen style. This campaign itself became a Guinness World Book entry with the record of maximum number of artists working on a single art work.
It highlights the basic difference in the approach of both the brands.
Talking of advertising, both comes as a winner as the purpose of the strategies i. Customer Engagement is achieved. Public Relations and Publicity Apple is using publicity for free and yet powerful way to interact with customers.
In case of Apple, when more and more people are seen having and iPhone, other individuals get compelled to have the one; this is known as halo effect. In contrast, Samsung is using Social Media such as Facebook to promote its products and all possible channels or marketing.
The winner is Apple as its effect is powerful that influence customer. In the ad, the company poked fun at Apple customers. That act helped Samsung to jump-start market share, and proved to become a viral video content powerhouse.
Samsung is winning on the pure scale of its marketing efforts. Samsung believes in its value and adores the power of a celebrity. Samsung made sure its product was front and center at the Oscars. Millions of viewers see host Ellen DeGeneres taking selfies with guest stars using a Samsung phone.
Dre but it felt to be a little late.
Samsung for keeping effective entertainment value.By using AWS, Unilever was able to migrate web properties in less than 5 months to a standardized digital marketing platform capable of supporting global . Case Study on Apple’s Business Strategies Apple was founded by Steve Jobs and Stephen Wozniak in ; Apple Computers revolutionized the personal computer industry.
Apple Computers Inc is considered to be one of . Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.
The collection consists of Business Strategy case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions, . Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.
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