It is our mantra.
B, Bashundhara, Dhaka Subject: Submission of Term paper on marketing analysis of Puma Dear Sir, It is a great pleasure to present the term paper on Marketing analysis of Puma BUS which had been a great experience for us to work with such a real life issue.
Throughout the study we have tried with the best of our capacity to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested.
We tried to make and let it look like a professional and informative one. We sincerely believe that it will satisfy your requirements. We are very grateful to you for your guidance and kind cooperation at every step of our endeavor on this term paper.
We will remain deeply grateful if you kindly take some pen to go through the report and evaluate our performance. Shariotullah Sharif 4 Md. Rakibul Hussain Shah Page 2 Acknowledgment At first we would like to thank Almighty Allah and then we want to give special thanks to our honorable course instructor, Professor Dr.
He gives Marketing product puma the inspiration and guidance to learn marketing management. We want to thank our every group member. Each and every member tries their best to complete the term paper as per the guideline.
Therefore, there might have some technical mistakes or error due to our limited aptitude, related knowledge and time constraint. In this regard, we do believe to get a kind consideration from you and those who will be exposed to this report. Their journey started in the year with Rudolph Dassler the original founder starting a manufacturing company with his brother Adolf.
They have employed over 10, employees worldwide who are highly trained to serve their customers.
Puma offers performance and sports style products to different customer segments. It focuses more on quality, innovation, design, and performance of their product.
This report is carried out in order provide the marketing insight of PUMA by implementing some marketing theories and provide analysis based on that. This report covers the following topics which were taught in our class by our Honorable Faculty Professor Dr.
The theories we learned in our class we used that to an analysis of the marketing of PUMA to produce analysis done by us which will show how PUMA can be more effective and be in a competitive advantage by implementing these theories in practice. After the analysis of the report we will give a recommendation suggesting few steps to be used by PUMA that will help them in gaining a competitive hand over its competitions by better enhancing their marketing strategies.
It develops its existing product and expand new product. It entered into fashion based product with sports products. Puma emphasizes on innovation, performance, quality to design its new products to make it unique from its competitors From the overall study we will be able to conclude how marketing strategies can be more competitive with the help of our analysis and if implemented properly it will be really beneficial for a company leading to a larger customer base and increased profit.
Marketing Mix of Puma analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Puma marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company. Jun 05, · Marketing Mix of Puma: Puma AG Rudolf Dassler Sport, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Marketing Strategy, Core Marketing Concept Page | 13 and Market Segmentation of Puma: Marketing Strategy, Core Marketing Concept: Marketing strategy combines all the marketing activities into a comprehensive plan that focuses on right segment, right products mix, and right promotional tools to achieve the organizations goals.
Letter of Transmittal Acknowledgment Executive Summary 1. Market Segmentation 4. Value Chain Model Box Analysis of Brand Elements 6 Categories 20 Brand Dynamic Pyramid 21 Pricing Strategies 27 17 Product in the marketing mix of Puma Puma has a wide range of footwear, sports goods, and sportswear and fashion accessories.
Puma is also the main producer of enthusiast driving shoes and race suits. Marketing Strategy of Puma discusses the brand which uses a mix of demographic, geographic and psychographic segmentation strategies. In its product portfolio, 90% of its products are sourced from the Asian markets where most of its manufacturing & production plants are located.
Get the details of Puma marketing strategies, marketing strategies for Puma, Marketing Plan of Puma, PUMA marketing strategy. The joint ‘Play for Life’ Marketing campaign was launched to support projects in Africa. PUMA used the 11 port destinations of the Race .
-PUMA top management is highly marketing oriented and most of the key personnel come from marketing background. This is strength in this business because industry is market driven instead of product driven. Get the details of Puma marketing strategies, marketing strategies for Puma, Marketing Plan of Puma, PUMA marketing strategy.
The joint ‘Play for Life’ Marketing campaign was launched to support projects in Africa.
Product in the marketing mix of Puma Puma has a wide range of footwear, sports goods, and sportswear and fashion accessories. Puma is also the main producer of enthusiast driving shoes and race suits. Puma Today • Puma AG has approximately employees and distributes its products in more than 80 countries. • CEO and Chairman Jochen Zeitz since • Puma is the main producer of enthusiast driving shoes and race suits. Get the details of Puma marketing strategies, marketing strategies for Puma, Marketing Plan of Puma, PUMA marketing strategy. The joint ‘Play for Life’ Marketing campaign was launched to support projects in Africa. PUMA used the 11 port destinations of the Race .
PUMA used the 11 port destinations of the Race to activate complex onshore marketing strategies. PUMA also launches their new products in numerous events one such example would be in the Red Bull Racing Event where PUMA worked with Innovation in marketing their products. PUMA also sponsors many sports teams starting from Football, Cricket, Baseball and more.