As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
Share via Email How would a TV presenter introduce your story? Asking yourself that question should give you the top line. But how long should a press release be? And what kind of information should you include?
Here are a few tips to help you get started: Make sure your story is newsworthy Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Is there anything "new" in my story?
Is there anything unusual or unexpected about it?
Would this be of interest to anyone outside my business? Will anyone actually care? The last one sounds harsh, but is probably the most important: A great subject line is also a must.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Your first line should be a summary of the story in no more than around words and read like the opening of a news story.
Journalists are generally taught to get as many of the "five Ws" who, what, where, why and when in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper. Another trick is to imagine your story is going to be covered on a TV or radio programme.
A presenter generally has around seconds to introduce each item eg "And coming up next Asking yourself that question should give you the top line of your story. Be concise The ideal length of a press release is about an A4 side or about to words the length of a short news item.
Use quotes to provide insight, not information Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, word for word.
A few more tips If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. Paste your press release underneath, as a busy journalist may not bother to an open an attachment.
Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Janet Murray is a freelance journalist and media consultant.
Her blog can be found here.A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up.
How to Write Perfect Press Releases [Steven Lewis] on rutadeltambor.com *FREE* shipping on qualifying offers. Mentions in mainstream media sell products and build reputations. Stories might go viral on Twitter or YouTube but for a lot of people a story still isn't real until they've read it in a newspaper or seen it on the TV.
The good news is that the media is hungry for good stories.
Purpose: The book is intended to be fun to read and provide entertainment rutadeltambor.com purpose of this marketing plan is to detail an action-oriented plan to launch the book into the marketplace, generate sales, and find ideal readers. Understanding the Difference between a Press Release and an Article. You've probably heard the term "press release" before, but do you know what it means when it comes to how to write a news release for yourself? When you write a press release, you actually have not one but two audiences: the journalists that you would like to see covering your announcement and the readers that buy or browse those publications.
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The best way to send a press release is to personally send it to media outlets as well as syndicate it using an online service. This makes curating your own media list and selecting an online press release service important components of the five-step process.
Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives - Entrepreneur Small Business.
You have to write a press release.
Intimidating much? Because you’re no slouch, you do lots of research. You read articles that say press releases should essentially be a pre-written story, complete with a catchy headline.